Digital Marketing In Mumbai
Table of Contents
“The future of marketing is not about the stuff that you make, but the stories you tell.” – Seth Godin
In the past few decades, technology has evolved very quickly, impacting every aspect of humankind. This evolution touched every corner of our society and economy. Technological evolution made the internet easily available and brought convenience to our lives. Shopping online is the new trend, be it for clothes, groceries, or electronics. Marketing is not an exception, rather it is always the field where trends hit first. So, marketing has also gone digital and it is noticed to be more effective than offline marketing. However, the trend of digital marketing is also very volatile. Especially with the introduction of artificial intelligence, digital marketing is evolving fast.
Mumbai is called the economic capital of India and also the trendsetter for the Indian market. It goes without saying that Mumbai will lead the trend of digital marketing as well. Any renowned digital marketing company in Mumbai is aware of the futuristic trends of digital marketing.
Digital Marketing Trends
Digital marketing is a vast pool of many marketing channels in the digital world. All the channels are volatile in trend and the trends are changing very fast. It is very difficult to predict the trends but we can assume the future of digital marketing by looking at its trends till now.
Integration of AI
Content marketing is a major part of digital marketing. Significant growth in the content marketing industry has been noticed and it will hit $600 billion globally by the end of the year 2024. It is also recorded that 90% of marketers consider content marketing while preparing a marketing strategy. Thus, using AI to increase productivity in content creation is trending.
Once upon a time, AI was a part of science fiction but now it is a reality. Artificial intelligence has intruded into digital marketing and proven to be helpful. Content generation workflow used to be a long process that included researching topics, keywords, and trends, making a draft, and then proofreading and publishing. Now one can easily rely on generative AI like ChatGPT for the research part and even for the outline of the draft. This saves time and enhances overall team productivity.
Generative artificial intelligence is not limited to creating written content, it is beneficial for creating video, voice, and interactive content as well. Generative AI like ChatGPT can help you generate ideas for your blog, videos, or artwork for social media posts. Many other AI platforms like Synthesia, Runway, Pictory, etc help generate videos and photos. Organizations nowadays use AI chatbots for primary interaction on their website. A progressive city like Mumbai adopts trends very fast, thus any good digital marketing company in Mumbai or SEO agency in Mumbai is well-versed in AI integration.
Integration of VR
Integrating technologies are very trending and one of them is Virtual Reality. By using virtual reality a well-organised digital marketing company in Mumbai can help you to give your customer a virtual experience of your product and service. For example, if you are a realtor then giving a virtual tour of the property in the advertisement will excite and attract customers to the property.
Analysis-driven Strategies
Making strategies and planning campaigns based on data analysis is the new trend and it helps a lot. Data collected through different sources from the internet, social media platforms, and e-commerce platforms are being analyzed to understand the market trend. The market trend includes the popularity of content type, audiences’ online behavior, and many other important demographics. For example, to understand what kind of video content increases engagement one can consider the metrics like total plays, duration of play, viewer drop point, etc.
These metrics will help you to segment the internet or platform users and curate appropriate advertisements or campaigns to attract them. The analysis helps design local and global marketing campaigns. There are many software and AI tools to analyze the data. Any good SEO agency in Mumbai and digital marketing company in Mumbai takes the help of data analysis to develop SEO-friendly content and design a campaign.
User-created Content Marketing
It is being observed that user-created content attracts more viewers. Many organizations benefited by using user-created content on social media. You can share any digital content created by the users of your service or product on social media or in advertisements. General people trust each other more than any brand and thus they will be attracted by user-created content. The digital content may be in any form like photos, videos, or written testimony. Any good SEO agency in Mumbai will advise you to include such content in your website for better ranking in SEO.
Personalization and Better Customer Experience
This is an era of personalization and selling experience. The personalized emails, messages, and advertisements will make your customers feel special. This is the experience that will lead to building trust and interest in your brand.
Another great way to provide an exclusive customer experience is always available chatbots on your website. Let your customers feel that they are valuable to you by offering an anytime chat option for pre-sales inquiries and post-sales support. Big brands gained trust over the years but this new trend is helping new players to gain trust over a short period.
Data Privacy
Data privacy is a priority these days as customers are well aware of the General Data Protection Regulation (GDPR) and other data privacy laws. So it is important to collect, store, and use customers’ data with compliance.
Growth of Video Content
\Video content gained the highest popularity among all other digital content. This is why you must consider creating video content for your website, social media posts, and advertisements. You must hire a digital marketing company in Mumbai that helps create video content to stand out in the competition. As the video content of your website helps to pull traffic any good SEO agency in Mumbai will also encourage you to post videos.
Voice Search Optimization
Along with normal SEO, one more thing is trending now which is voice search optimization as it provides convenience. With the help of AI, voice search is possible in any search engine now. Many businesses have included voice search in their website to benefit from this new trend. Any new-age SEO agency in Mumbai will help with voice search optimization. Studies show that 71% of online consumers prefer using voice assistance rather than typing for product research.
Social Media and Influencer Marketing
Social media like Facebook, and Instagram are the most popular channels of marketing nowadays. The social media user count was 462 million in India in January 2024 according to a survey report released by DataReportal, which is 32.2 percent of the total population. Social media marketing is divided into some segments. Such as video content, user-created content, influencer marketing, etc.
Influencer marketing is not only a trend but it has a huge impact on the audience. Mumbai is the city of celebrities and influencers. Any top-rated digital marketing company in Mumbai will help you get celebrities to talk in favor of your brand.
Final Words
The ever-changing world of digital marketing demands close observation, study, and analysis of market data, the openness to accept the new, constant unlearning, and learning of new strategies, and methods of marketing. Technological evolutions made it compulsory for marketers to be technology-efficient to survive in the new digital marketing world.
Searchbox Digital Agency is the best digital marketing Company in Mumbai. Searchbox Digital Agency is at the forefront of the digital marketing landscape in Mumbai. Known for its innovative strategies, the agency is redefining the way businesses engage with their online audiences. Specializing in SEO, social media marketing, content creation, and data-driven campaigns, Searchbox leverages the latest technologies to deliver measurable results. Their expert team dedicated to staying ahead of industry trends ensures that clients achieve maximum visibility and growth. With a focus on personalized service and proven success, Searchbox Digital Agency truly represents the future of digital marketing in Mumbai.
