How Digital Marketing Helps In Lead Generation
All of us are aware of the term digital marketing but may not be aware of its impact on businesses. Due to the electronic evolution mobile, laptops, and the internet are easily available and used by almost everyone. According to a survey by Statista.com, the number of internet users in India is 936 million now and is expected to reach 1473.4 million by the end of 2029.
That is why it is easy to reach people across the globe and showcase your product or offer your services through digital media. Today a small business owner from the countryside can showcase, create demand, and generate leads for his business with the help of digital media and digital marketing.
A proper digital marketing company in Mumbai can help you create brand awareness, enhance brand value, generate leads, and grow your business without any limits or boundaries. In this article, we will walk through the possibilities of digital marketing.
What is Digital Marketing And How Digital Marketing Helps In Lead Generation
When someone uses digital media platforms to promote their business, it is called digital marketing. However, digital marketing is vast, and it involves a lot of digital platforms or channels. A few examples of digital platforms are social media, search engines, e-commerce, and websites. With the help of a good digital marketing company in Mumbai or an SEO agency in Mumbai, you can promote your business on these platforms. We will discuss the benefits of digital marketing in generating leads in the next segment of this article.
Ways of Generating Leads By Digital Marketing
There are a lot of direct and indirect benefits of digital marketing which will eventually help you to generate leads and grow business. However, it needs a good digital marketing company in Mumbai and a strategy to win the digital marketing game in a city like Mumbai.
Social Media Marketing
Social Media is the broadest channel of digital marketing because of its deep penetration. Social media is used by urban as well as rural populations worldwide. According to a DataReportal survey social media user count was 462 million in India in January 2024.
Regular Content Sharing
You can post different types of content like educational, awareness, and engaging content regularly on social media. A regular presence on social media will also build brand awareness and trust. The audience regularly consumes the content and can be targeted for leads.
Target Advertising
You can run a paid marketing campaign on digital media platforms to increase viewers, followers, and leads. The algorithm of such social media platforms shows your advertisements to the people searching for the product or service you provide. Eventually, these people will be your interested target audience and prospective lead.
Forms
Some social media platforms provide built-in forms to collect information about your audience. These forms are filtered leads.
Email Marketing
Email marketing is one of the highest return generators among all digital marketing channels. Almost everyone has an email address nowadays as emails have become the official communication medium. According to a report by the Forbes Advisor, there are 4.48 billion email users globally. That is why it is easy to reach out to people by running email campaigns.
Email marketing allows you to segment the email address list by observing the online behavior of the email address owners. After this segmentation, you can send relevant and customized emails to different segments of the email list. This enhances the chance to open the emails and take action or conversion of leads. The email marketing experts know how to use email marketing platforms and automation to ensure segmentation.
Many email marketing software and platforms are available with recurring and one-time subscription fees. However, any top digital marketing company in Mumbai will have a team of email marketing experts to help you with a good strategy to stand out in the crowd.
Content Marketing
Content marketing helps you build trust and authority in your online audience. Different types of content are there such as blog posts, video content, webinars, infographics, etc. Content marketing is always a part of the strategy of any top SEO company in Mumbai.
Educational Content
When you regularly post informative content that has value to the audiences, they start trusting you. They will choose you over your competitor when it comes to purchase.
Downloadable Content
Downloadable content does very well when you need to collect customer information and want to increase the number of subscribers. When they consume your content regularly they will share their information with you in exchange for good downloadable content like ebooks, infographics, etc. These people are interested in the service or product you provide. You can send them offer emails or promotional emails and conversion chances are high in this case.
Webinars
Webinars are attended by people who are interested in your product or service. So it generates the most filtered leads. The conversion rate of webinars is up to 55% depending on the industry. It is also more cost-effective than any physical event. This is why the markets of a good digital marketing company in Mumbai are including webinars in the strategy.
SEO
Search engine optimization is an essential part of a profound digital marketing strategy. If you are from Mumbai then for local SEO you may choose an SEO agency in Mumbai. Any successful SEO agency in Mumbai will have a team of SEO experts to help you optimize your website on the search engine research pages.
Keywords Searches
SEO experts research to find out the most relevant and trending words that people search with, on the search engine research page. Then they use these trending words or keywords in the content of your website. This helps rank the top of the list appearing on the search engine when someone searches with these words and they are most likely to be redirected to your website.
Technical SEO
A good SEO agency in Mumbai will also emphasize sharing links of your website in your content, that are shared on different online platforms. This technical SEO also attracts traffic to your website.
E-Commerce
E-commerce platforms are good for businesses of all sizes and types. B2B and B2C categories of businesses have huge success by offering their product and services on e-commerce platforms.
Low Cost
This channel of digital marketing has few benefits like no establishment or real estate cost like a physical store and this saves a lot of money. Platform charges are nothing in comparison to real estate costs.
No Boundaries
Your store in the e-commerce platform has no boundaries. This means you can cater to customers from across the globe if you want.
Filtered Leads
Only interested people will raise a query or buy directly from you through the e-commerce platforms. So conversion rates are high.
Online Advertisements
When everyone is online then you must showcase your product and services online. This is why advertising online is wise and futuristic.
You may simply display your advertisements on different websites, social media platforms, and e-commerce platforms. The online platforms also provide pay-per-click options which is great for getting filter leads. A result-oriented digital marketing agency in Mumbai will help you will all options to generate leads.
Conclusion
Digital marketing is the most popular marketing method these days because of its precise targeting and generating genuine leads. By using the power of all the tools of digital marketing you can generate enormous leads. However, if you want success then a properly structured comprehensive marketing strategy is required.
A reputed and result-oriented digital marketing company in Mumbai will have profound strategies for success. When you have a good strategy and experts to execute the same, then the sky is the limit. Choose your digital marketing partner wisely for success through digital marketing.
