How is branding different from marketing?

Branding and marketing are both important but different pillars of a successful business. However, often people say them together and interchange their meanings. Because many people do not understand the difference between them. 

However. before you know their differences, it is important to know their meanings separately. Any professional digital marketing agency in Mumbai knows the difference very well and thus will provide you with the best results for both. This article will briefly explain the difference between branding and marketing.

Defining Branding

Branding is an accumulative activity of creating the identity of a company or product, that consumers will recognize distinctively among competitors. It also involves building an emotional bond between the company or brand and consumers, leaving a long-lasting good impression on consumers. 

Successful branding will raise the brand value of the company or product and consumers willing to pay a higher price for the product. Certainly, branding is not a short-term activity. it takes years to build a strong brand reputation.

Defining Marketing

Marketing on the other hand is the activity of brand awareness and promoting sales by creating needs among the consumers. Once a solid reputation is built, consumers recognize and trust your brand. Then it is time to make a marketing strategy to create the need. 

The strategy includes activities like social media marketing, ad campaigns, email marketing, etc. to push the consumers to engage and buy your product. A reputed digital marketing agency in Noida will help you with a successful marketing strategy that will help to increase sales.

Branding Vs Marketing

By now you must have understood that they are different but for a successful business, you need to implement both. A good digital marketing agency in Mumbai may help you to do both branding and marketing. Let us compare their uniqueness in brief.

• Branding is the first step to creating your brand identity and marketing is the next step to create awareness about the brand.
• The goal of branding is to provide an identity for the brand that people remember in this crowded market. On the other hand, marketing is aiming for promoting the product or service.
• Branding is all about creating a positive impression on people to create brand value, whereas marketing is all about promoting sales.
• Branding creates a brand reputation for which consumers willingly pay higher prices for the product or service. Marketing is all about creating product awareness and a need in the prospective customer to buy the product or service.
• Branding is a long-term activity that remains constant as the goal is to hold the reputation. However, marketing is comparatively a short-term activity.
• Branding messages are the same in all channels as the brand voice has to be constant but marketing messages vary from time to time and according to the channel.

Different Types Of Branding

To achieve a prominent brand identity, the organization must do certain activities. However, it is better to take the help of a digital marketing agency in Mumbai that has a team of professionals to do branding activities. Let us look at some important activities of different types of branding.

Corporate Branding

Corporate branding usually refers to the activities that build the company’s identity. This includes forming a logo, color theme, and brand message.

Logo

A logo could be a symbol, text, or an image that is formed for brand identity. A logo and its brand establish a connection with each other and a good logo will remind people about the brand without the name. Examples of such logos are, McDonald’s, Coca-Cola, Jaguar, Reebok, etc. If you observe closely they remind you of their brand even without writing the company name.

Color Theme

Similar to the logo, the color theme of any brand can establish a solid connection with the brand name. The color theme refers to the constant and repeated usage of one or a few particular colors for a specific brand. Gradually the color or colors form an identity of the brand. For example, check out the color theme of McDonald’s red and yellow. That’s a very loud and prominent color contrast, which leaves a long-lasting impression on the consumer’s mind.

Brand Message

Every brand should have some voice or message to portray who they are and what is their vision and mission. A brand that has a holistic approach toward society with its vision and mission will win the trust and goodwill. This will build your brand reputation and leave a good impression on people. One thing to keep in mind is that the brand message should be uniform across the channels and constant beyond the time. 

Product and Service Branding

The branding activities that are being done to create an identity for a particular product are called product branding. This helps build an impression and make the product recognizable to consumers when they make a purchasing decision.

Service branding refers to building a bond with customers by providing them with a good customer service experience. This makes the customer feel special and builds trust.

Personal Branding

When someone does all the branding activities for an individual, that is called personal branding. Usually, artists, politicians, sportspersons, writers, and owners of a company do these activities for personal branding.

Different Activities Of Marketing

Marketing nowadays depends more on digital platforms than any other media. Digital platforms include social media (like Facebook, Instagram, etc.), websites, emails, search engines, etc. Together they form the exciting world of digital marketing.

Social Media Marketing

A large portion of the population uses social media like Facebook, Instagram, Twitter, etc. and it is easy to reach out to them using social media. Regular posting of information about your product increases curiosity and demand among viewers.

Email Campaigns

Sending regular emails with messages like greetings, and newsletters will remind your prospective customers about your brand. On the other hand, sending promotional messages in emails like sale alerts, new launches, and cart reminders will push your product sales.

Website And Content Marketing

All renowned companies build a website to portray their mission, vision, and story of what they are, and how they become this. This is important from a branding perspective also. Having a website builds trust as well.

Expert marketers know how to add content that helps increase popularity and sales. However, the professionals of a digital marketing agency in Andheri can do better content marketing.

SEO

SEO is a very important way to push your product and brand to the top of search engine result pages. Any good seo agency in Mumbai can help you with this. A comprehensive SEO includes using popular keywords in content, optimizing websites, building backlinks, etc.

Digital Advertisements

When marketers choose to advertise their products and services on digital platforms like popular websites, search engines, and social media, it is called digital advertisements. These are paid advertisements and helpful for pushing up sales.

Influencer Marketing

When a marketing strategy is to advertise the product by using the influence of renowned people in different fields like top actors, singers, fashion experts, sports person, etc., it is called influencer marketing. 

Conclusion

Both branding and marketing are important for business promotion. They are different but they have to complement each other just like a successful couple to achieve business success. You can hire a good professional digital marketing agency in Mumbai to help you with both branding and marketing strategies to win the race.