Marketing Case Study
Case Study: A Well-Known Politician Drives Social Media Growth with Targeted Campaigns
Client: A Well-Known Politician
Duration: 6 Months
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Client: A Well-Known Politician
Duration: 6 Months
The customer, a well-known politician, got in touch with us to enhance his social media presence. He was also looking to increase his number of followers on Facebook and Instagram. The major task was to increase the number of impressions, and followers, and as a result, improve involvement with the audience. This is a case study presenting massive progress made in six months by implementing an innovative social media campaign.
Limited Reach: The client's social media accounts had very low visibility and reach. This results in very little engagement from the audience.
Need for Targeted Audience: Attracting the right visitors is another problem, specially those who are going to vote for the politician.
Consistent Engagement: Keeping a consistent flow of content and thus engagement to prevent follower drop-off.
We developed a social media strategy divided into 3 steps to improve the follower count and engagement:
1. Improving Awareness
Created and launched focused campaigns to attract the targeted audience for the politician on Facebook and Instagram.
Run organic and paid campaigns on Instagram and Facebook. The goal was to create maximum visibility.
2. Boost in Follower Count and Engagement
Developed engaging content to connect with the audience. This includes Question & Answer, tips, suggestions, and polls.
Using trending topics to improve engagement and increase follower count for the politician.
3. Growing a Dedicated Follower Base
Carried out a series of follow-up activities continuously to keep audience engagement and convert them to loyal fans.
Do real-time data analysis to control the approach of the campaign, and therefore to get the best possible outcome.
Over six months, the client achieved substantial growth in their social media presence:
Facebook:
55672 Followers or Likes
Impressions reached 1.65 Million
Reach expanded to 835K
Instagram:
47209 Link clicks
Impression reached 4.09 MN
Reach surged to 818 K
Key Milestones
First Month: A significant rise in the level of awareness among the public through tailored campaigns.
Third Month: A huge growth in follower count and audience engagement across both platforms.
Sixth Month: In the sixth month, the number of audiences and the ones who are actively involved has been on the increase, which proves the efficiency of the strategy.
Our innovative social media strategy was the key for the client to improve their social media presence. This helps him to gather a bigger and more interactive audience in a relatively tough market. The case examined here gives an example of a successful social media program that has been used to bring about a significant increase in social media presence.