Search Engine Optimization
Case Study: Print Management Business Boosts Online Visibility with SEO Services
Client: Print Management Business in India
Duration: 3 Months
Overview
An Indian print management company collaborated with Searchbox Digital LLP to improve its online visibility and attract more qualified traffic to its website. The key objective was to reach out to potential customers and promote their business website with the help of the SEO strategy. This is a case study of the massive improvement in organic traffic achieved in only a window of a few months.
Challenges
- Low Online Visibility: The client was hardly observed in the search engine results which caused low organic traffic.
- Industry-Specific Competition: The company is in the print management industry and is competing with experienced companies who are already in the field.
- Need for Targeted Traffic: The problem of traffic growth was not so much with attracting more visitors, but attracting the right visitors, who are likely to convert to leads.
Strategy
Searchbox Digital LLP implemented a focused SEO strategy that included:
Keyword Research and Optimization
Identifying and targeting niche-specific, high-traffic keywords relevant to the print management industry in India.
Content Creation
Developing and optimizing content to address the specific needs of the print management audience, including blog posts, service pages, and industry insights.
On-Page SEO
Improving meta tags, headers, and internal linking structures to enhance visibility and rankings for targeted keywords.
Technical SEO
Getting the technical part of the website, such as page speed, mobile-friendliness, and site architecture fixed.
Link Building
Executing a link-building campaign to establish authority in the print management sector and improve domain credibility.
Results
Within 3 months, the client experienced an increase in their website's performance metrics:
- Total Clicks: Increased to 636 (up from 291 in the previous 3 months)
- Total Impressions: Reached 7.09K (compared to 11.6K in the previous 3 months)
- Average CTR: Improved to 9% (up from 2.5%)
- Average Position: Improved to 40 (from 52.8 in the previous 3 months)
This performance showed an upward trend, with major improvements in click-through rates (CTR) and user engagement.
Traffic and Engagement Growth Over Time
Key Milestones
- First Month: Notable improvement in CTR due to optimized content and targeted keyword usage.
- Second Month: Surge in total impressions as the content and SEO strategies gained traction.
- Third Month: Consistent growth in clicks and engagement, showing the effectiveness of ongoing SEO efforts.
Searchbox Digital LLP’s detailed SEO strategy helped to achieve marked growth in the client’s online branding, attracting potential customers and improving engagement. This case study shows the importance of a dedicated SEO approach in achieving sustained growth in a short period.
Contact Information
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