Local Expertz Realty, an Australian-based real estate agency, was struggling to generate organic traffic and attract potential home buyers. Despite having a well-structured website, it lacked visibility on search engines, leading to poor engagement and missed opportunities. That’s when they partnered with Searchbox Digital, a leading SEO agency, to revamp their online presence.
Before implementing Searchbox Digital’s SEO strategy, Local Expertz Realty faced several issues:
Low Website Traffic: Their website had only 2.4K active users in Q4 2023.
Poor New User Acquisition: The site attracted only 2.3K new users in the same period.
Low Engagement: The average engagement time was just 1 minute and 9 seconds, affecting conversions.
The goal was clear: boost organic traffic, improve user engagement, and generate high-quality real estate leads.
Searchbox Digital executed a data-driven SEO strategy tailored to the real estate market. Here’s how they transformed Local Expertz Realty:
- Conducted extensive keyword research to target high-intent real estate search terms.
- Optimized website content for local SEO, ensuring better ranking for property-related searches.
- Created engaging, informative, and conversion-focused blog posts about property trends, home buying guides, and investment opportunities.
- Published location-specific content to target Melbourne, Sydney, and Brisbane homebuyers.
- Improved website speed and mobile-friendliness to enhance user experience.
- Fixed broken links, structured data, and site navigation to improve crawlability.
- Secured high-quality backlinks from real estate directories and trusted websites.
- Listed Local Expertz Realty on Google My Business and local listing platforms to strengthen local search visibility.
- Enhanced website design for better engagement and lead generation.
- Improved call-to-action placements and inquiry forms to convert visitors into clients.
Within just three months (Q1 2024), Local Expertz Realty experienced massive SEO growth.
Active Users: Increased from 2.4K to 5.9K (a 145.8% increase).
New Users: Jumped from 2.3K to 5.8K (a 152.2% increase).
Engagement Time: Improved from 1m 09s to 1m 17s (a 10.3% boost).
These results clearly indicate a huge leap in organic visibility, user engagement, and lead generation.
Through strategic SEO execution, Searchbox Digital turned Local Expertz Realty from a struggling real estate agency into a highly visible, traffic-driving powerhouse. This case study proves that the right SEO approach can deliver exceptional results, even in highly competitive industries like real estate.
If your business is looking for SEO-driven growth, Searchbox Digital is the agency to trust!