How We Helped an Australian Construction Company Gain 108K New Users with SEO in 17 Months

Client: Leading Construction Company in Australia
Duration: 17 Months

Project Overview


An established Australian construction company approached Searchbox Digital to enhance its online visibility and attract high-quality leads. The objective was clear: improve search rankings, drive targeted traffic, and increase engagement to convert visitors into potential clients.

With a competitive landscape and limited online presence, the challenge was to create an SEO strategy that delivered measurable growth and long-term sustainability.

Challenges We Faced


Low Online Visibility: The client had minimal presence in search results, leading to weak organic traffic.
High Competition: The construction industry in Australia is saturated, making it difficult to stand out.
Targeted Audience Engagement: The company needed to attract users actively searching for construction services in their specific regions.

Our SEO Strategy & Execution


To overcome these challenges, we implemented a multi-phase SEO strategy focused on sustainable and measurable growth.

1. Advanced Keyword Research & Optimization


We conducted in-depth keyword research to identify high-intent search terms relevant to the Australian construction industry. By optimizing website content with these keywords, we ensured the site ranked higher for searches that mattered most to the business.

2. High-Quality Content Development


We crafted informative, engaging content that positioned the company as an industry leader. This included blog posts, service pages, and case studies covering trending topics and construction expertise to attract and retain visitors.

3. On-Page & Technical SEO Enhancements


- Optimized metadata, headers, and images to improve search rankings.
- Improved site speed and mobile-friendliness to enhance user experience.
- Structured internal linking to guide visitors to key service pages efficiently.

4. Strategic Link Building


We built authoritative backlinks from industry-related websites, enhancing domain credibility and search engine rankings.

5. Continuous Performance Tracking & Optimization


We monitored website performance closely, refining strategies based on analytics to maximize results.

Results: Measurable Growth Over 17 Months


Our approach delivered significant traffic and engagement increases for the client, with outstanding improvements in both user acquisition and event interactions.

First 9 Months (Phase 1: Building the Foundation


- Users: 48K
- Event Count: 521K
- Key Conversions: 17K



Next 8 Months (Phase 2: Scaling Up & Driving More Engagement)


- Users: 60K (+25%)
- Event Count: 581K (+12%)
- Key Conversions: 18K


The most remarkable achievement? All 60K users acquired in the second phase were entirely *new visitors*, demonstrating the strength of our SEO strategy in expanding reach and attracting fresh prospects.

Key Takeaways & Success Factors


Sustained Organic Growth: Our SEO tactics consistently increased user acquisition and engagement.
Effective Audience Targeting: Focused keyword optimization and content strategy attracted high-intent users.
Long-Term SEO Impact: The strategy delivered continuous traffic gains, proving the effectiveness of organic search investments.

Conclusion


In just 17 months, Searchbox Digital helped this Australian construction company gain *108K new users*, significantly boosting its online presence and client inquiries. By leveraging a strategic SEO approach, we ensured lasting growth in an increasingly competitive industry.

Looking for similar results for your business?* Get in touch with Searchbox Digital today to drive measurable SEO success!