What is Google Tag Manager (GTM)?

If you are someone who works with content or a marketer in general, you must have heard of Google Tag Manager. With its first release in 2012, Google Tag Manager made it easy for marketers to add and manage tags in one place. It is easier than before and with some prior technical knowledge, a marketer can use it. However, the setup process needs a developer’s help.

Google Tag Manager has endless possibilities and it saves a lot of time. Once set, Google Tag Manager makes it easy to configure and manage tags through the web-based user interface. In this article, we will explain all you need to know about Google Tag Manager and how an SEO agency in Mumbai can help you implement it.

Google Tag Manager is a tag management system that is free to use and does not require a change in the source code of the website. You need to add a few snippets of codes or tracking pixels to the backend of your website. This creates a bucket where all the tags will be stored.

After that, you can add and manage multiple tags through the web-based interface of Google Tag Manager. These tags are the bridge between your website and third-party tracking websites.

Marketers of different organizations need to track a few metrics to analyze and understand the success and ROI of websites and campaigns. In simple words, marketers need to track the actions of a website visitor to analyze the success or failure of their online presence, strategies, and campaigns. Examples of a visitor’s action are, which page of your website has more views, what the visitors click on, whether they are downloading from your website, etc.

To analyze these actions a marketer needs to use third-party applications like Google Analytics, Facebook Pixel, etc. Tags are the bridge between your website and third-party applications to transmit the action data. One can add static tracking codes in the backend of their website or use Google Tag Manager to add and manage the tags.

Triggers are the situations or deciding factors of your tag to fire and tell third-party applications to record the action. Generally, triggers are when, where, and how to fire the tags. For example, you set when someone clicks on a link, as a trigger to fire your tag and third-party application will record it when someone clicks. Variables are the additional factors or conditions that Google Tag Manager needs to know before triggering the tags.

Google Tag Manager is used for adding, storing, and managing the tags separately out of your website. It is very convenient, one can manage multiple tags on GTM without any conflict. As the tags are added and managed on a different platform, you do not need to change your website source codes.

On the other hand, it might get messy or damage your source code if you add static codes in your website’s backend for tracking actions. This also needs the involvement of a web developer. Adding multiple static codes in the source code might impact the loading time of your website adversely.

Google Tag Manager has two parts. First, you need to add a few snippet codes to your website to create a bucket for storing the tags you will add. Second, you need to use the web-based user interface for adding and managing tags without entering the coding area. However, it is always better to hire a local SEO agency in Mumbai, as they have a team of experts in GTM.

After you add tags in Google Tag Manager, you can test the tag before going live. GTM also finds and fixes the bugs, if any. Once everything is fine the tags go live and the Google Tag manager injects codes to your website whenever the trigger gets hit.

Google Tag Manager comes with a lot of benefits. Let us look at them. However, if you are looking for local SEO and want to utilize this tool properly, you will need the help of a good SEO Agency in Mumbai.

Once the Google Tag Manager setup is completed tags can be added and managed easily by the marketers with a little technical knowledge. You do not need to involve the developer’s team frequently in managing the tags.

You only need to add a few snippet codes to your website and no more big changes in codes. This way you can protect the website code and avoid messing up with it.

On the Google Tag Manager web-based platform you can create several workspaces for each team or team members of your organization. They can deploy and manage tags without any conflict in the workspace.

You can manage and control separately every group of tags on the Google Tag Manager workspace. You can also control who can see and make any changes to the tags.

Every time you make any changes in the tags, Google Tag Manager keeps a version backup. Even after several changes, you can go back to the previous or beginning stage.

The feature of Google Tag Manager to preview, test, and fix the bug before going live is very useful. This prevents Facing errors after deploying the tags in a live environment.

Google Tag Manager makes it easy to add popular tools and tracking tags to your website code by adding Snippet codes. It also provides a Community Template Gallery for the snippet codes.

Google Tag Manager keeps all technical and marketing tags in the same buckets and pushes them to your website when required.

Keep in consideration that you need a developer in your team, at least for the setup part of Google Tag Manage. It is best to hire a good SEO agency in Mumbai as they have both marketers and developers on their team. You can hire an SEO company in Andheri if you want to go more local. They will use Google Tag Manager to optimize your website.

A good SEO company in Andheri will manage Google Analytics with the help of Google Tag Manager for accurate reporting.

Any tech-savvy SEO agency in Mumbai will use GTM to track user actions and analyze them to make future content strategies.

A renowned SEO agency in Mumbai will retarget the users who already have visited your website. They will use the feature of GTM of remarketing tagging for this.

Google Tag Manager is surely a very helpful tool for configuring and managing tags for tracking your online audience without disturbing your website’s source code. Another good part is, that it is a free-to-use tag management tool. It is easy to use and can be managed by marketers. However, it is advisable to keep a developer on your team if you are planning to use the Google Tag Manager by yourself.

You should also consider taking the help of a local SEO agency in Mumbai or an SEO company in Andheri if your goal is to use GTM for efficient and effective SEO.