Search Engine Optimization
Case Study: A Construction Company Achieves Exceptional Growth with Our SEO Services
Client: Construction Company in Australia
Duration: 17 Months
Overview
One of the major construction companies in Australia gets in touch with Searchbox Digital LLP to improve its online visibility and attract more potential clients. This project was important to showcase its various offerings in the construction sector and get good quality leads from the SEO efforts.
Challenges
- Low Visibility: The client didn’t have much online presence before they approached us. This low visibility leads to low organic traffic.
- Competitive Market: Operating within a highly competitive construction industry in Australia.
- Targeted Audience Reach: The need to engage potential clients across various regions of Australia.
Strategy
Searchbox Digital LLP implemented a detailed SEO strategy that included:
Keyword Research and Optimization
Identifying and targeting high-traffic, relevant keywords specific to the Australian construction industry.
Content Development
Creating detailed, informative content covering various construction services, industry trends, and project showcases.
On-Page SEO
On-page optimization for various important on-page elements such as the title, Meta, headings, and Alt texts for images for improving ranking in the search engines
Technical SEO
Making sure that the website's technical structure was optimized for better crawling and indexing by search engines.
Link Building
Building high-quality backlinks from reputable industry sources to enhance domain authority and credibility.
Results
Over the 17-month period, the client experienced significant growth in website metrics:
Initial 9 Months (March to November)
- Users: Increased to 48K
- New Users: Increased to 49K
- Event Count: Reached 521K
- Key Events: Achieved 17K
Following 8 Months (December to August)
- Users: Increased to 60K (+25.3%)
- New Users: Increased to 60K (+23.2%)
- Event Count: Reached 584K (+12.5%)
- Key Events: Achieved 188
The results showed a substantial upward trend in user engagement and overall traffic, as tracked and compared to the previous period.
Traffic Growth Over Time
Key Milestones
- May: Notable increase in traffic due to targeted content and keyword optimization.
- June:Significant peak resulting from a successful link-building campaign and content updates.
- July: Consistent growth maintained through ongoing optimization and content additions.
Searchbox Digital LLP helped the client achieve exceptional growth over 17 months through the strategic implementation of SEO best practices. With our well-executed SEO strategy, the client successfully increased traffic, engaged users, and strengthened their online presence in a competitive market.
Contact Information
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